Bob Doyle


Bob Doyle is known to most people as one of the teachers of the law of attraction from The Secret, and although that is a big part of his life, there’s much more to it: he is also a veteran broadcaster, music composer, author, ukulele fanatic and photographer (among other things), and much of his philosophy is about “living a life of passion, and fully expressing oneself creatively, without apology”.


Bob Doyle was born in 1963. In 2002, he was in his fourth year of a corporate job that he hated. Here’s how he describes that time:

There was no sense of purpose or passion in the work I was doing, and I absolutely knew that there was more to life than a nice paycheck – which I did have at that time. Of course, it was that paycheck which kept me “enslaved” in that job because I felt I needed the security it provided. But inside, I was dying.

In January 2002 he decided to quit. It was a bold move that later put him in an uncomfortable financial situation, but it was also a decision that changed his life for the better. One day he just gave up trying, and in essence asked the Universe for direction.

He always knew what kind of life he wanted: to be able to work from home in order to spend more time with his wife and kids – but he just couldn’t make it happen. Then a series of seemingly unrelated events occurred, and he discovered the law of attraction. At first, he understood the concept, but he didn’t believe there was enough scientific evidence to back it up, but soon he has discovered that everything in the universe is energy, and that people can influence it with their thoughts.

He says that once he understood the law of attraction, a major switch happened, and he began living these principles 24/7. He soon created his Wealth Beyond Reason program, and later an online playground called the Boundless Living Challenge, a huge active community of people who are taking on life-long dreams in the period of 45 days, supported through a full education in the law of attraction. The Wealth Beyond Reason program has long been recognized as “one of the most complete and usable online curriculums in the Law of Attraction”.

Teachings and Philosophy

Bob Doyle sums his understanding of the law of attraction as: “Energy attracts Like Energy”:

Broken down a little more, this means that everything in this Universe (physical and non-physical) IS Energy that vibrates at various frequencies. And it is the nature of the vibrations of this Energy to “attract” themselves to vibrations of a similar frequency. In other words, one “cluster” of Energy attracts itself to other “clusters” of Energy in which it is in vibrational resonance. (source)

But he’s aware of the fact that too many people understand only the basics of the law of attraction, and that’s why they make some common mistakes that prevent them from getting what they want, and often attracting exactly the opposite of that.

One of the main points that Doyle addresses in his books and coaching program are the negative beliefs that hold us back, the false beliefs that are traditionally established by our parents, teachers, friends. Due to these “perceived truths” so many people remain stuck in far less than desirable conditions for the remainder of their lives. The examples of these perceived truths are: “We are limited”; “You’re meant to suffer to succeed”; “You have to “work hard” to succeed”:

You have manifested everything around you based on these beliefs, and the feelings associated with those beliefs.

Doyle also explains how positive thinking can sometimes be counterproductive (for example, when people use positive affirmations that are too far from their current feeling or situation), and how impatience is another major obstacle that prevents many people from manifesting successfully: “The problem isn’t that the Universe can’t deliver quickly. The problem is that you were never REALLY vibrating in a place of trust that what your desires is yours.” We should forget about determining why and when what we think about will manifest, because “when you attach yourself to one particular outcome, you are cutting off an infinite (literally) number of other ways your desire can be attracted.”


Bob Doyle is mostly working within his Wealth Beyond Reason program, where he shares a large amount of his material in audio format. The books he published are:

  • Wealth Beyond Reason (2006)
  • Follow Your Passion, Find Your Power (co-authored with Marci Shimoff)


Action will sometimes be required, but if you’re really doing it in line with what the Universe is trying to bring to you, it’s going to feel joyous. You’re going to feel so alive. Time will just stop. You could do it all day.

Most of us attract by default.

You are deserving of whatever you want. You truly are. This is one of the most important truths you can come to understand.

We have to make the decision that we ARE wealthy, contrary to any external physical evidence. That evidence is an illusion based on the belief systems that have guided who we have been being up to that point. A truly wealthy person isn’t wealthy because they have money. They have money, because they are wealthy! That’s the distinction that most people have backward!

And here’s Bob Doyle answering to the question: does the law of attraction really work?

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