Lisa Nichols


Lisa Nichols is a best-selling author and a charismatic teacher who reached millions with her powerful message of empowerment, excellence and gratitude. She became known to the wider audience as one of the law of attraction teachers from The Secret, but she’s also a best-selling author and a teacher whose transformational workshops have impacted the lives of over 210 thousand teens and over 1 million adults.


There’s not much information on her early life. In one of the rare occasions where she shared some of her stories, in one of Oprah Winfrey’s shows dedicated to The Secret, she said that it was a tough experience: her life was spiraling out of control before she learned The Secret.

She grew up in South Central Los Angeles, where there were gangs, poverty and violence. In fifth grade, Lisa was in the first class to be bused to the Valley—a predominantly white neighborhood—where she thought she would be welcomed. Instead, she was met with name-calling, and her self-esteem went down.

Although she eventually became a popular student, Lisa struggled with depression. “At 17, when my best friends were thinking what college to go to, UCLA or USC, I was contemplating suicide and trying to figure out how to do it without getting blood on my mother’s carpet because I knew they couldn’t afford to move,” she says.

Growing up, Lisa was also told that she wasn’t pretty and wouldn’t find love. She began having “a lot of sex looking for a little love,” searching for her own validation in men. “The sex led to a lot of pain. I thought if I was saying no to the sex, I was saying no to potential love. And I didn’t want to say no to love.”

Lisa began to gain weight in order to avoid men altogether. After gaining 100 pounds, Lisa says she was obese and embarrassed.

Finally, she reached a turning point and decided to stop being a victim. By her own words, she stopped looking for love elsewhere and fell “madly in love” with herself:

“I’m the first example of how the world is supposed to love me and I have to give them the best example ever,” she says. “We expect someone to show us our greatness when [instead] I’m supposed to show up understanding my greatness and allowing you to celebrate it with me.”

In 2000, Lisa started her company in her living room, and has taken it international while doing millions of dollars in business along the way. Today, she is CEO of Motivating the Masses, one of the top training and development companies in the world, a best-selling author of 6 books and one of the most sought-after transformational speakers.

Among other awards for her work, Lisa has received the Humanitarian Award from the country of South Africa, The Ambassador Award, and The Legoland Foundation’s Heart of Learning Award. Shw lives in the greater San Diego, California.

Teachings and Philosophy

Lisa Nichols describes the law of attraction as if you’re placing an order in a restaurant:

If you were at a restaurant and you ordered something, you fully expect it to come served that way. That’s how the universe is. You’re putting out orders—consciously and unconsciously. So if you say, ‘I’ll never have a great relationship,’ you just placed an order.”

This perspective applies to weight, family, friends and other aspects of life. She says too many people who want to make things better focus on what’s wrong with the present. “Instead of wanting to change it, appreciate what’s there. Find the things about it that work … and by doing that, you create a space for it to get better.”

As for career as a business coach, she says:

When you are called to use your voice in a mighty way, nothing will allow you to rest until you do exactly that. Circumstances will press you until greatness rises out of you. (…) I’ve gotten to where I am by accepting that while I’m not perfect, I still have an important role to fulfill in this world. So, with unwavering faith, I’ve known that everything up until this moment continues to prepare me for the fulfillment of my purpose. My answer has always been and will continue to be, “Yes. YES!”

And that is the message that she spreads on her speaking and coaching events: accept your potential and grow it: “Success cannot be created while waiting on someone to give you permission to go forward in life. Don’t ask the world to give you permission to be phenomenal, instead give the world notice that you have decided to no longer hide your champion!”


Some of her most successful and inspiring books are:


You are the designer of your destiny; you are the author of your story.

The two most important days of your life are the day you are born, and the day you know why.

My enthusiasm and joy comes from creating balance. Life has a sense of humor and I understand that not everything always feels good which is why I’ve chosen fluid and flexibility.

Trust yourself and the divine in you. Know that all things are working together to support you living your best life.

In the video below, Lisa Nichols talks about “The Secret” to attract anything:

Navigation: Home > Law of Attraction Authors > Lisa Nichols